ABOUT US
About Us
Welcome to BetterHalf — India’s Original Shoe Grooming Brand.
At BetterHalf, we don’t just clean shoes — we restore stories, revive styles, and reinvent the way you care for your kicks. Born out of a passion for sneaker culture and the need for high-quality, accessible shoe care in India, BetterHalf is here to help you walk confident, every single day.
We believe your shoes are more than accessories — they’re an extension of who you are. Whether you're rocking classic Jordans, suede Chelsea boots, or your daily beaters, your footwear deserves to look fresh and feel respected.
Our Journey
The idea of BetterHalf sparked in the heart of India’s urban streets, where sneakers aren't just worn — they're lived in. We saw sneakerheads spending big on exclusive drops, but struggling to find reliable, premium shoe care products locally. That’s when we decided to step in.
What started with a few test batches of sneaker cleaner in a small garage has now grown into a full-fledged grooming brand trusted by thousands across the country. We’ve poured innovation, research, and real-world testing into every formula, brush stroke, and microfiber weave.
Our Products
Our range is built for every material, every moment, every sole:
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✅ Deep-cleaning solutions for leather, suede, nubuck, mesh, and canvas
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✅ Gentle yet effective brushes to lift dirt without damage
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✅ Premium microfiber towels that leave no marks, only shine
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✅ Kits designed for daily use or deep clean rituals
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✅ Upcoming: protective sprays, sneaker refreshers, and more
Whether you're prepping for a special event or just keeping your daily rotation on point — we’ve got your back (and your soles).
Our Mission
We’re on a mission to make shoe care accessible, stylish, and essential. We're not just selling products; we're building a movement that celebrates sneaker pride and long-lasting style. BetterHalf is for the collectors, the hustlers, the creators, and the everyday explorers who believe that clean shoes are a reflection of self-respect.
Why “BetterHalf”?
The name says it all — we believe your shoes are your better half. They go where you go, carry your weight, and take the hits so you don’t have to. We're here to help you give back the love they deserve.
Join the Movement
With BetterHalf, you're not just cleaning shoes — you’re joining a growing community of passionate sneaker lovers and urban lifestyle enthusiasts.
Follow us, tag us, and share your shine with #LoveYourShoes
Let’s walk the extra mile — clean, confident, and unapologetically stylish.